Discount Code for Email Subscribers using Kaviyo

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Hello, I am using the App Klaviyo to allow people to signup to a newsletter, and to send emails out to these individuals. 

Upon signing up, I want to send a discount code for this person to use at checkout.

When creating a discount code in Shopify, I see that you can enable the discount for 'Email Subscribers', however I then asked a friend to go to the site, add a product to their cart, then at checkout apply the discount. The discount then worked, despite the fact they have not signed up to the newsletter. 

Can someone help me with this?