Can stories persuade and encourage users to take an action?
In 2009, Joshua Glenn and journalist Rob Walker started a social experiment called ‘Significant Object Products’ to see if stories can transform ‘insignificant objects to significant ones’. They started off by buying products from thrift shops at a dollar or two, and got 150 writers to write personal stories for each product rather than generic product descriptions, and then sold it on eBay to the highest bidder.
The result was astonishing; they sold $128.74 worth of thrift-store junk for $3,612.51.
Stories influence users. Period. This is exactly why you need to have an About Us page on your E-commerce store. As absurd as it might sound at first, every e-commerce store needs an About Us page, especially if you are a new store.
Read this piece to know how you can create an amazing about us page to build trust and get cash flowing.
Bonus - We have also included some of the awesome e-commerce About us pages for inspiration.
Hi there Pravya!
Don here from Shopify. :)
Great post, thanks for sharing this info here!
If any of our merchants are interested we also have this blog article about the benefits of a great About Us page they can check out.
You can also read about how to add pages to your online store on our help site there.
All the best!