Do merchants care about duplicate customer records when it comes to marketing campaigns?

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Tourist
8 1 4

Throwing two questions out there to Shopify Merchants: do what degree are you aware of the duplication of customer records that exist on your Shopify database, and to what degree do you even care about it!? :) 

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Shopify Partner
55 0 87

Hi

Yes they do but shopify seems unwilling to help us. This is the thread of threads on the problem: https://community.shopify.com/c/Shopify-Discussion/Merge-Customer-accounts/m-p/864685/highlight/true... 

John

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