Does influence marketing actually work to bring in sales?

Jimmyhocky
New Member
3 0 0

If you need any additional help feel free to reach out via our website.

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Nathan_Le
Shopify Partner
70 0 12

Damon,

I'd suggest Influencers Marketing + Facebook or Google Adwords remarketing. From the first visit the potential customers might abandon and it comes ads targeting only to people who have seen your product page. This guide might help you http://www.socialmediaexaminer.com/how-to-retarget-instagram-ads/

Facebook Ads, Google Adwords & Google Analytics - my passion and that's what I can help you with right now.
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David29
Tourist
6 0 3

Dammon,

Hey I've had the same problems and I found out you can easily get influencers to market your website by buying shoutouts from https://www.jumpfame.com. I've used this marketplace to find the next best influencer for my niche and it's worked so far. 

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Mel6
New Member
3 0 0

Hi Damon,

Great advice from everyone here. It can be difficult to know where to start with influencer marketing. I create custom influencer marketing programs for shops like yours, that achieve big ROI. My advice is to work closely with each influencer, be creative and have a unique offer that creates maximum engagement. There's a few pieces of the puzzle to put together for an influencer marketing campaign to really work well.  The custom influencer marketing tips and packages from https://popupcollective.com.au will help. And there's a great free download on the 7 Secrets For Collaborating With Influencers.

Also http://influencercollective.com for more inspiration.

Hope this helps!

 

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Influence Marketing is a great way to get traffic from the target audience. However, just take into account that you'll need a great looking and converting into sales landing pages. The landing page might be home, product, collection or custom made for special promotion campaigns. To understand the importance of the landing page just take a look at http://neilpatel.com/blog/a-brief-guide-to-designing-high-converting-landing-pages/

or read Best Practices for Designing High Converting Landing Pages from Shopify blog.

Cheers,

Tony

Btw, we are also building Shopify app landing page. If you're interested to give a free try just visit http://pagefly.sellersmith.com

 

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Evandro_Guedes1
Tourist
15 0 1

Great content in this thread.

Creating an schedule with quantities and deadlines of the contents and clearly state what you want, is a good tip.

We have compiled a list of tips in this article:
Instagram Marketing: Choosing your first Influencer

Cheers!

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BohemianBangles
Explorer
240 0 21

Cat shoes! :-) lol

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Jason22
Shopify Partner
29 0 5

This Slideshares about basics of Influence Marketing might help you https://www.slideshare.net/appinions/basics-of-influence-marketing-appinions-dec2012 

From my experience it's a quite important to setup your Analytics properly before asking the influencer to drive traffic. If there is no traction you cannot estimate the ROI from this way of marketing.

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Bernhard_Engl
New Member
7 0 0

It does work really well in fact. Most brands though fail by treating cooperations with influencers as one-offs, when it should much more be an "always-on" approach.

Establishing a continuous social media presence throughout the year not only strengthens the image of your brand. It also builds credibility because it is much more in line with how consumers make decisions. Hardly ever do consumers see a product for the very first time and make a purchase right away.

If you’ve worked with a certain set of influencers for a longer period of time, them sharing discount codes for one of your campaigns not only comes across far more natural and credible but will also deliver better conversion compared to one-offs.

https://apps.shopify.com/linkr allows you to plan, setup and execute your cooperations & campaigns as well as tracking their performance. Also, it integrates with your Shopify store, inventory and existing processes, making things such as sample seeding to influencers, payments, etc. an easier process.

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Propelguru
Trailblazer
308 7 39

Well, if asked to me then surely Influencer Marketing work to bring in sales for a business.

There are many ways through which Influencer Marketing helps in uplifting the sales of a business, like some of them, are mentioned below - 

  •  Through an Influencer, a business gets more credibility and that attracts more and more customers for a business.
  •  An Influencer helps by bringing his own fan base to a particular brand and that helps in increasing sales.

If you are looking for a digital marketing agency that can help you with influencer marketing, then you can contact Propel Guru; full-fledged digital marketing and sales agency.

 

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