We created an online childrens clothing boutique, we are having very good success with fb advertising, at the moment its under 10 cents a click to our website. We have also installed a heat map, watching the visitors scroll and click on different products, but very few actually check out. Is there anything you guys can see that maybe we can change or improve? it seems like the hardest part of driving traffic is successful, now how do we convert that traffic? www.ropitamami.com
It may not be your store but the quality of the traffic you are driving. If you are running a Facebook promoted post, engagement or traffic campaign and expecting to get conversions, you will not usually have much luck. Facebook buckets traffic and knows which traffic is most likely to convert. So to get conversions, you'll need to run conversion campaigns and pay more per click. You can try converting on add-to-cart first and see what luck you have.