FB link clicks ≠ Shopify sessions + advice

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Hello all,

I am new to E-Commerce and I tried my best to build a clean, trustworthy and attractive website. Here it is:


First of all, I would like to know your opinion on it. What are the things that could be improved? 

On FB, I test different ad sets and the best traffic I get is from a specific product ad which is a multiple ring pack. However, I can see a mismatch in my facebook ad link clicks and total Shopify sessions, which are almost 3 times smaller than FB's data. What would make that happen?

Also, is it okay that I only provide PayPal payment option? In my country, Shopify payments are not available yet. 

PS: I didn't make any sales yet. FB link clicks are 171 and Shopify total sessions are 73. None sessions reached the checkout.

Of course, ads are targeting women. 

Thanks in advance!