Facebook Ads: Potential Reach and Conversions Accuracy

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I haven't built my store yet but I was wondering on how crucial should the Facebook potential of audience be based on this Orbelo video?: https://www.youtube.com/watch?v=nLcfGRrHu7U 


The reason I ask is because the item I'm looking forward to drop-ship has 500-800 in their inventory and I know that with multiple variants I should narrow down how many people should access my website and purchase an item (at least from what I understand in the Orbelo Facebook Ad Tutorial Part 3/3). 


I'm all over the place, but I basically just want my stats similar if not identical to Jessica's Orbelo video here (with the low budget aspect and making sure I'm reach a few of the audiences but not all): 

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