I recently integrated a Facebook pixel into one of our sites using the built in Shopify integration section.
Facebook was recognising the implementation of the pixel, however, the events it was recording are out of sequence and look to be labelled incorrectly.
For example, there have been 176 purchases, but only 42 initiate Checkout which is impossible.
They are also listed in the incorrect order/flow.
Has anyone else had this problem?
I'd prefer to implement the Pixel manually however the checkout page won't accept the Custom Script via the Settings so I'm unable to implement any tracking on the checkout page?
Have you checked your error message? Is it redundant purchases? If you've hard coded your pixel on a page and tried to use the facebook integration. (when you created the pixel) Your pixel may be recording "redundant purchases" which are duplicate purchases. The pixel is firing more than once in a single transaction for purchases. Hope that helps