We had our facebook pixel integration & google analytics work fine until a month or so ago when se starter getting inconsistent measurements with the standard events as shown in the following images (all these correspond to data for the last 30 days).
Do not enhanced e-commerce no longer measures Adds to Carts...
Same here, we're noting that Adds to Carts are not being correctly measured by the standard events.
Pixel helper @ checkout
So in a sense, and even though all checkout measurements are not being measured in a regular basis, we're getting consistent measurements between G. Analytics, Facebook Pixel and Shopify's reports (sort of).
Thus the main problem lies with the lack of adds to cart measurements which in turn is harming our digital campaigns. We've tried several "solutions" as we search over the internet but to now avail, so any ideas? Should we manually ad Facebook's Pixel to the adds to cart url worst case scenario?
I'm also attaching all the apps we've got installed as reference in case there are known tracking issues.
You can check our website www.treevotion.com in order to check the measurements.
Your pixel seems to be working fine on your store for the moment, unless there was something you fixed recently, the most likely scenario is that there were multiple triggering of checkout events and only one add-to-cart (or at least less than checkout), Facebook events are triggered every time someone adds to cart or checkout, so for example if you go to the checkout page and refresh it 10 times you'll see 10 checkout events.
Try to look for unique conversions on Facebook, do you see that you have less unique Add to cart than Checkout?
On Facebook Ads, click Columns -> Customize columns --> search and mark Purchase (total, unique...)
All the best!
Thanks for taking your time to review and reply on this thread, everything's fine now.
Yep, we're aware the unique events on FBs side, as reference we were getting the following results (still inconsistent measurements for Adds to Cart):
What did the trick was uninstalling the following plugin:
Which seems to have been generating this tagging conflict with Shopify's Standard Events.
Have you tested this with Trackify X
Trackify X is an all-in-one Facebook Pixel app that is designed to help Shopify store owners painlessly integrate multiple Facebook pixels, measure custom pixel events, and optimize them for more conversions.
I have used this and it helped me a lot to improve my conversion rate - you must try it with Trackify X
Here is the link -
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