I am using the lookbook theme and when my customers presses 'add to cart' they get a right panel popup with their cart info.
The problem here is that they don't visit /cart page. Hence, no facebook tracking is fired.
How can I track add to cart and initiate checkout if the url doesn't change and all what the customer does is press a button?
Nick here from Shopify.
One thing I would check is your theme settings. If you go to "Online Store" from the admin on the left, and hit "Themes", hit the blue "Customize Theme" button in the top right. Find the menu that controls your cart settings on the right. You may have a setting there to change the cart form a drawer to a page, which should fix that issue for you :)
Hope this helps!