I have a Fashion (women's) store on Shopify. I have ( I feel) really good merch and ads/advertising. I seem to get many 'add to carts' but would obviously love to get many more sales. Looking for advice on store layout, possible customer interactions/promotions that may increase sales. Also, not using many apps on the store now, but certainly open to any advice on apps that produce sales and customer interaction.
Thanks in advance for your willingness to assist.