Hyde here from Shopify.
I'd be happy to provide feedback on your store. Please provide a link to it so I can have a look!
Thanks for that! I"ve had a look at your store and while I'd like to congratulate on getting it up and running, there are a few points that I'd recommend you fix to help improve your sales:
Right now, your stated aim is "to bring you the highest-quality cosmetic, jewelry, neat health promotion products that you never knew existed."
There are thousands of stores and Instagram influencers and Youtube channels in the health and jewelry sector. It's a very saturated market, so you're going to need to try to differentiate yourself.
You need to now develop that element that really distinguishes you from your competitors. One way of doing so is to borrow from Marty Neumeier's "Zag", where he suggests you try to complete this sentence:
Our brand is the only ______________________ that ____________________.
If you cannot identify what it is that only your brand can do those others can't, it will make carving out space in the marketplace that bit harder. For example:
What: The ONLY motorcycle manufacturer
How: that makes big loud motorcycles
Who: for macho guys (and macho wannabees)
When: mostly in the United States
Where: in an era of decreasing personal freedom
You are appealing to people who like fashion, beauty, and living healthy:
That is pretty much everyone. You've picked the broadest, largest, audience to sell to. This will make it harder to sell, not easier. You should try whittling that down. Find and cater to your tribe:
Once you've done all this, make sure that your store is at its optimum best! Right now you have pixellated, poor quality images on your store that are off-putting and do no encourage trust. If a visitor cannot trust the quality of your site, they're even less likely to trust the quality of your product:
Similarly, consider the fact that you are not simply selling products to your customers, you are also selling the idea behind your store. Your story, your purpose, your mission. So you'll need to curate your website accordingly.
With your about page ready, you could start looking at creating content e.g. blog posts for your audience. Writing blog content around your business, your niche, and also your products such as