I just started shopify store, I get a lot of traffic, I can see that people put stuff in their cart, but never buys anything, what could the reason be?
Hey, @Mervit96 Thanks for reaching out. I'd be happy to offer up some personal feedback regarding your store along with some general business practice recommendations.
Here are a few suggestions that I have for you on how you can improve the overall look of your store. When it comes to selling apparel, you want to think long and hard about what type of audience you want to attract (age, gender, interests, style, etc). From there, you can lay down the groundwork to creating a reputable and attractive brand to your ideal audience.
If you are unsure what exactly the definition of a brand is or how you can build a brand from scratch, this article is a must. It is going to teach you how to build your own brand in 7 actionable steps. Setting aside an afternoon or evening to jot down some high-level details on this subject will go a long way. It will help you create a blueprint that will ultimately drive all your future business decisions.
Once you feel like you have clearly defined your brand goals - I recommend checking out this article called "What is a Buyer Persona". This will allow you to portray your brand in a way that resonates with your ideal audience. This will entice them to buy from your business. This is another exercise that if you just take a few hours out of your time to commit to, it's going to be extremely helpful.
Once that gets taken care of, you can begin analyzing your website's functionality, design, and discoverability (SEO, advertising, etc) to make the experience better for your visitors. You can take what you've learned in the previous 2 exercises to help drive these decisions. I recommend checking out our Shopify design articles to get inspiration and ideas on how to build a great looking webpage with Shopify. Homepage Design 101 is a recommended resource to check out! Specifically, I would consider reducing the amount of Pink on your website. The Pink is a great way to highlight certain aspects of your store (titles, sale labels, price tags) but the bulk of your text is better suited to be black. This allows your products to stand out more and you can use the pink color as highlights to make certain things stand out, which has a more powerful effect to get visitors' attention compared to if everything is pink.
Lastly, I'd recommend devoting your top menu exclusively to Shopping based links. Break out your categories so that your customers can see them all at a glance. Don't just hide everything behind a single 'SHOP' menu item. The result should be reflected in an increased add-to-cart rate. You can take this a step further by investing in a third-party Mega Menu app, such as Buddha Mega Menu. It is a feature-rich app that offers a wide variety of great features. Feel free to check out their app demo, here. There are a variety of other Mega Menu options in our app store that you can check out as well. However I have personal experience using Buddha, and I like it a lot!
If there is anything else I can help you with, please let me know.