Given your current data, you have about a 1.5% conversion rate, which isn't bad for a new store. The trick is getting the people who didn't buy the first time back to your site. Have you looked into retargeting ads on Facebook and Instagram? That will keep those people coming back to your site so that they can eventually convert.
If you continue to drive more traffic to your site, and continue retargeting efforts, you will eventually build to a great conversion rate.