I’m sure a lot of marketing and sales reps can agree that generating the right kind of traffic to a specific website is one of the most important things that you’ll need to do in order to build brand awareness, generate leads, and boost sales figures.
Based on my experience, the most effective ways to drive website traffic involve:
1. A solid SEO strategy: First things first, you’ll need to find a good SEO specialist that can help you improve your search engine rankings, increase the number of new and repeat site visitors, and convert these prospects to actual, paying customers. Simply put, you need to make it easy for customers to find you first, before you can begin to engage and persuade them to buy from you.
Now, we all know that modern SEO isn’t just about keyword optimization, you’ll need somebody who can offer an SEO package that’s suited to your specific needs, whether it be building core, private blog network (PBN) and editorial backlinks, guest post outreach, or even SEO-friendly content creation and distribution.
If you’re on the lookout for an affordable and effective SEO specialist who can offer you comprehensive packages that you can pick and choose from, feel free to check out Diesel Marketer—we can provide specific recommendations based on an in-depth analysis of your site and offer affordable SEO solutions that are tailor-made to your needs.
2. Smart content marketing: Let’s face it, today’s buyers are more independent and self-directed. As a matter of fact, studies show that prospects are able to complete up to 60% of the sales cycle without ever contacting a single sales rep. This means that businesses need to step up and focus on reaching out to prospects even before they begin researching for solutions.
One of the best ways to do this is by creating and distributing high quality, personalized, and engaging content (blog articles, eBooks, white papers, etc) that attracts and retains the interest of target customers. This builds brand awareness, generates leads, advances the conversion process and drives sales without having to resort to aggressive or intrusive marketing techniques.
If you’re interested, Diesel Marketer also offers Diesel Outreach, a guest post outreach service that works with top journalists, bloggers and editors to craft a custom piece of content about your business and place it on some of the most popular websites in the world. This takes the pain and trouble of content creation and distribution out of your hands, while ensuring great results.
Of course, SEO and content marketing are just two ways to drive consistent traffic to your site, which will in turn help boost your sales figures. I’m sure my fellow posters can offer other good ideas. I hope I’ve answered your question, best of luck!
Because I actually care... Diesel Outreach appears to be just another impromptu digital marketing firm that piecemeals it's "packages" in order to constantly upsell at the expense of the client. Look at the second link he provided, it does nothing but hit you with sales pitches that are thinly veiled as "trust us" balloons until you get to the bottom of the page where you're completely overwhelmed with options.
What quality marketing firm expects it's end-users - Shopify owners showing no evidence of meta data knowledge - to understand what DA is or how it affects them? Heck, if you're gullable enough to click one of those package links it brings you immediately to a payment portal - no further details or helpful knowledge available, just give them your credit card.
Not a bad business model if you only care about money and not about the customer. Want to see what a real marketing firm looks like? Try somewhere like https://moz.com/, see the "Learn SEO" link at the very top? It's all free knowledge and a wealth of it at that. Same with distilled.net albeit to a less extent but they still offer you free guides and such to get you started. I'm not affiliated with either by the way.
In the end it doesn't matter to me if you use their services but since they didn't mind hijacking this thread for advertisement purposes I figured it was fair to share that you won't find a single thread of free knowledge or helpful material on their website unless your goal in life is to give money away.
Use the free information at MOZ before you pay for anything, you'd be suprised how easy SEO actually is if you're willing to put the time in to learn what to look for and what questions you should be asking yourself and your customers.
Here's a guide with some actionable tips to get started with increasing organic traffic: https://www.dieselmarketer.com/blogs/tutorials/seo-growth-hacks
Usually organic traffic has signficantly reduced bounce rate and visitors trust the site more than PPC or other forms of marketing. Ours for example, is around 55% vs 80% for non-organic. It starts with keyword research, finding keywords with high commercial intent, but low competition.
Feel free to reach out if any questions.
Sorry if it came across that way! Not to hijack thread, we have been offering services since 2011, as a way to secure more organic SEO traffic without complicated, inflated quotes or opt-in lead gen forms like typical agenices. But thanks for the feedback, appreciated.
If you're looking for a free way to drive traffic to your store, check out the free Ads app - https://apps.shopify.com/ads
On a side note, here are some points to help improve your store:
- Consider using a new theme. Your layout looks outdated and reminiscent of a 90's era website.
- Your frontpage slider is much too large, and no call to actions on them.
- Consider changing your color scheme. Different colors invoke different emotions, and bright red colors like yours are typically used as warnings/error notifications, so they may unconsciously deter visitors from acting.
- Looks odd that every product you have is on sale
Free Trust Seals with Reviews Generation to increase conversions - https://apps.shopify.com/trust
Free Conversion Checkout Timer - https://apps.shopify.com/conversion