I have been up and running for about 1.5 months now. I have been running FB ads and I post regularly on Instagram. Just started a twitter account a few days ago, but I don't know much about twitter, so I'm leaning that platform.
I am averaging about 300-400 visitors a day but only made a few sales. Looking to get honest feedback about my store layout, function, and anything else you see.
Your store looks really good. It's hard to give specific advice without knowing where people are dropping off once they hit your site, but I'll give a few small suggestions.
If you can give some more details about where your customers are dropping off, I can give some more specific advice. This article might help you figure out where to start analyzing: https://medium.com/@neatshift/your-shopify-store-has-traffic-now-what-47040a9d5e13
Facebook marketing can be tricky if you don't niche down your customer segments. You can easily burn your pockets if the ads are not targeting your customer audience. If you already have customer emails (or) leads i would suggest to try out this https://apps.shopify.com/customer-insights (there's a free credit on it) to get your customer interests . Once you know your customer interests then you can segment them appropriately on facebook ad campaign or even send them targeted emals around their interests. These customer interests can help you to target similar audience too on FB and IG.
Hey! Without doing a deeper dive, here are some of my thoughts:
Product Category Pages
I'm attaching a quick mock-up of some of these comments in action.
Also, if you have the time, I'd definitely consider reading this article on e-commerce conversions and what you can be doing to improve them: https://huemor.rocks/blog/how-to-improve-mobile-e-commerce-conversions-in-2017/
For a site like yours.... My recommendation is to anchor the page down with some sort of direct social media contact. Make a facebook group catered to the theme of your page, and invite anyone and everyone you can. Give them a reason to be there, post funny pictures, post videos and pictures of yourself, actively engage as a member of the target market your attempting to sell to. When it comes to stuff like apparel, there are THOUSANDS of other sites, what your after is a connection, a link, a reason why they want to buy off a dude whos running a page from his bedroom, or a larger company thats established.
Take for example my page.... I sell miniature wargaming figures. I HAVE a facebook page with 250 members where i show off my work, i show the new products, the customers and followers themselves show and talk about their stuff. Its a hangout place, thats connected to a webstore that they can buy the stuff they see me using and doing. I launched my page in June, I already had my facebook group for a couple years but i invited them all over and this month im set to break 13k in sales, the majority of which are FROM that 250 followers on social media. Hope it helps!
I had a look at your website and have a suggestion that you should add reviews on your products. Product reviewsare an essential part of an online store’s branding and marketing. They help to build trust and loyalty, and typically describe what sets your products apart from others. So you can take a look on it.
All the Best...