I'm trying to find a neat way to install Google Optimise but I can't seem to find a solution.
Currently we have Google Analytics installed via the Shopify admin section.
I've tried to install Google Optimise code in the "additional scripts" bit but it never picks it up, I believe because Google Analytics and Google Optimise are using different libraries (e.g. gtag.js vs ga.js).
So the only solution as far as I can see is to remove Google Analytics from the Shopify admin implementation, and re-install it manually via Google Tag Manager or straight into the store code.
I'm concerned about doing this though, as I believe this will mean I loose all eCommerce tracking. Is this the case? Or will Shopify still pass data through to GA without needing significant customisation?
If anyone has found a easy solution to installing Google Optimise please let me know!
I am hoping that if we had to hardcode analytics into the template, we'd still be able to get most of information:
Is there more info on what information exactly enhanced e-commerce captures & sends to analytics? I see in my dashboard: Audience -> Affinity Categories -> and someone interesting results that I've never seen before which is great. Contemplating whether it's worth the trade off if I can't immediately replace all the features.
I also read somewhere (could be outdated) that w/o the dashboard analytic sync, many of the features are limited to Shopify Plus.