I have only had my Shopify store for a month and I have been going round and round with google about my account suspension. They have never told me what I did wrong after numerous emails and chatting with them. Now I’m worried I won’t organically grow. They told me my account was a permanent suspension and now I feel like “like what’s the point of even trying if I will show on google.” My visits have been down too. Does anyone have ANY advice on what I can do to grow organically or if it’s just a lost cause and I should pack up? Thanks
This is Moira from the Social Care team at Shopify. Thanks for posting, and a very warm welcome to the Community!
Google suspensions tend to occur if a store does not comply with its terms of service. Have you been able to identify any possible causes when reading through the policies? It’s great to hear you are looking for ways to organically grow traffic to your store as this is a very important part of running an online business. I'd be more than happy to walk you through a few suggestions.
What steps have you taken to improve your search engine ranking so far, and have you looked into any forms of advertising such as Facebook Advertising? People who find your online store in a search engine are probably looking for products like yours, so they are more likely to buy something. People who find your online store in a search engine are probably looking for products like yours, so they are more likely to buy something.
Here are some steps that will definitely help you improve your store search engine ranking:
Rename the image - When uploading an image to a store, make sure to rename the image with a descriptive file name that will relate to the product in the image. By doing this, the search engine can understand what the image is related to.
Use keywords - Search engine filter searches using keywords and so make sure these keywords appear in your page titles, image ALT text (good for people who have visual impairment), meta descriptions, and page's content. Here is a guide on how to add keywords to your store.
Meta descriptions - Products, Collections, and Pages all have meta descriptions that you’re able to customize yourself, in the Edit website SEO section at the bottom of their admin pages.
SEO is a really great path to take because the upside of getting unpaid (free) traffic is certainly great. It can help keep your advertising costs down and increase your sales. One last thing I do recommend is getting structured data for your site.
Structured data can help increase your SEO and make you look better to Google. Structured data helps Google understand what you're selling better. In turn, structured data can encourage Google and other search engines to show you more in search results (since they'll know what you're selling). Lastly, structured data helps Google award your site with something called "rich snippets" which are enhanced search results. These rich snippets pop out because they display pricing, availability, and star ratings.
One way to get structured data is by installing an app like Get Clicked SEO which can do this for you automatically. This app communicates with Google and supplies them with the information they need so you can get awarded with "rich snippets". Rich snippets are great because they can increase your click-through rate (by being more eye-catching and standing out).
Here are a couple of additional resources that can help you out after you work through the list above:
Once you have tackled the SEO suggestions I have mentioned above please reach back out and let us know how you got on. I’m happy to answer any questions you think of as you continue to work on your business.
Moira | Social Care @ Shopify
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