Google analytic

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I want to customize my chechout page by pasting a google analytic code but it doesnt let me

You can slightly do it by going to the "Online Store" then "Preferences". The section of additional Google Analytics javascript is often used to insert code during the checkout. However, do so with pre-caution as many stores have broken their checkout doing so. If you are on Shopify Plus, then you'll have access to the checkout liquid.

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