By now you will have heard that on September 20th, 2017, Amazon’s patent for 1-Click will expire. If you’re not familiar with 1-Click, here’s a description of the feature from Amazon:
When you place your first order and enter a payment method and shipping address, 1-Click ordering is automatically enabled. When you click Buy now with 1-Click on any product page, your order will be automatically charged to the payment method and shipped to the address associated with your 1-Click settings.
eCommerce platforms and businesses should rejoice because 1-Click is a significant feature that’s capable of driving enormous lifts in terms of engagement and conversion. And before Amazon releases data for how 1-Click might’ve helped them become the #1 eCommerce company in the United States over the past two decades we can make some speculations as to how 1-Click can benefit the average storeowner.
The good news is that 1-Click will be available for you to use soon. For example, Shopify currently supports Shopify Pay, a free service for their users to speed up the checkout process. Shopify claims that this feature alone has shown to “checkout completion times that are up to 40% faster, and a conversion rate that’s up to 18% higher for returning customers”. If this is any indication of what’s to come for a 1-Click equivalent, it will be a game changer. The question is, how can you prepare yourself in a “1-Click eCommerce environment”?
Continue reading for more tips! https://betterthansure.com/what-1-click-will-mean-for-your-ecommerce-business-2596d10687f2
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