I've had my Shopify store for quite awhile and have not been able to get any sales. I have been advertising on Facebook, Instagram, Google, and TikTok. I have had quite a few people view my website, but no luck in sales. Is it the website the products or what. I have watched YouTube videos and checked out the videos Shopify provides to boost sales and still nothing. Can someone take a look at my website and give me the honest truth.
Hi @GoddessB23 it could be a number of factors, the best place to find out is ask your actual customers.
You can do this by:
- Sending an email to your audience asking for specific feedback (about prices, design, products, etc).
- Use hotjar.com to set up a poll widget to ask visitors to leave feedback. Bonus tip: offer X% off their order for filling out the survey.
Aside from that, a key point that is often overlooked is the quality of your traffic.
For example, a question to ask yourself is: did you create some ads yourself to drive traffic to your site, or did you hire a professional marketer that helped you identify your perfect customer and create a strategy where to find them, and created ads to split test and experiment to find the best converting ads?
If you haven't consulted a professional, you'll likely need a few months of study + experimentation to figure out what works best for your niche / audience.
The logo was hard to read / understand for me so also worth a mention, getting a logo done by a professional designer that can capture your brand's vision + use expert design skills to articulate good branding pays off big time in the long run. They can also help you design a full branding experience that makes an emotional connection with your visitors.