Hey Rodolfo, Brenda, and Nolan!
Diana here from the Shopify Support Team.
Currently, there is no way to exclude your own IP address from the Shopify traffic reports; my recommended alternative is to look into Google Analytics!
Shopify actually has step-by-step instructions on how to set up and integrate Google Analytics with Shopify, and once you've gotten started using Google Analytics, you can follow their steps on excluding internal traffic, which not only shows you how to exclude individual IP addresses, but subnets of IP addresses as well (if necessary, of course). It's a super-useful and informative tool to have available anyway, so it's worth checking out!
I hope this helps! :)
It would be quite simple to have the backend place a cookie on admin devices to exclude their traffic and then check at each login to see if the cookie has been deleted or not and replace it if it was. Then program the Shopify analytics to ignore any traffic that has the cookie. You can currently do this with Google Analytics if you use GTM (Google Tag Manager), so I know it is possible.
I agree with the other commentors on this. Shopify is much too quick and eager to send customers to other apps and interfaces, rather than creating/fixing their own. If other platforms can easily do this IP exclusion trick, why not just implement it? Surely Shopify has the coding power of any other outlet, no?
As for ridiculous things that Shopify doesn't offer or care about, but instead says, "install a third-party app to handle that" -- how about the ability to respond/reply to blog comments as an admin? I've actually been told to move my blog off-site. Now, I don't need an MBA to know that on-site blogs drive traffic. And doesn't Shopify make money if I have more traffic and more sales? So why not, if you're going to offer something, offer it fully and properly?
Sometimes Shopify feels like a car dealership where they send you to an after-market distributor for the door handles, radio knobs, gas pedal, etc.
So as not to be entirely negative, would also add that the Shopify c/s people -- gurus, etc. -- are unfailingly pleasant and good-natured. They can't usually help me -- they tend to say, "hire an expert" or "install an app," but they certainly do try. That counts for a lot these days. Still, I think there should be a bit of an attitude shift from "go find that somewhere else" to "why not be the best we can be, right here within our own platform?"