How do you set the prices in your store?

New Member
3 0 0

Do you use some tools or do it manually?


What approach do you use when setting the prices? Do you look at competitors’ ones? Or do you set a standard percentage of profit? Or do you focus on a season and demand? Share your experience

Shopify Staff
Shopify Staff
48 13 15

Hi @Fenius ,


Dani here from Shopify!


Thanks for writing in! Pricing your products correctly is one of the most important aspects of setting up your business, so it's great that you are taking the time to ensure you are doing this right.


There are a few key factors that you will want to consider:


  • Product cost
  • Additional expenses
  • Competitor's prices


With this information you can decide which strategy you would like to take to price your products. There are different approaches to take here but we have a few awesome resources to help you make your choice!



Ultimately, the decision is up to you over how you price your products, and will differ depending on your business model. Are you dropshipping, or shipping your products to your customers yourself?


Let me know if you have any further questions, I'm happy to help!


All the best,



Dani | Social Care @ Shopify
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