How should I promote my web store?

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Greeting Shopify Experts,

I plan to start sneakers store here, upon doing my research, I came to a conclusion of dividing my marketing resources through 2 channels, social media ad and short url redirect. 
I have no issue using social media ad, but I have received some bad news with regards to running short url redirect when it comes to work with shopify as shopify doesn't support iframe which causing incompatiblity issue. would anyone suggest how to work around this issue if I need to run the short url ad campaign.