How to Set Marketing Budget

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Good evening everyone. If you don't mind, I would like to ask for some tips on marketing and finance. Please feel free to leave some comments below with your thoughts and opinions. Thanks so much.

... How do I set a marketing budget for my business?

... How do I know which strategies are successful or not so as not to lose money?

... What are the best platforms to market a health/beauty company?


Again thank you very much for your help.