Hank here from Shopify.
Trusting a store is something that is very important to the buyer process as a whole.
Normally, seeing more content on a website aside from multiple products is a welcome sight, but it is not everything.
I personally look for things like a detailed about us page, social media links, card payment icons, an SSL certificate for their custom domain, and a valid contact us page to name but a few.
Another great way of verifying a store is if they have products or trusted reviews, as this can offer confidence in purchasing from the chosen store.
Ahead of the holiday season, buyer trust is more important than ever and we have a very detailed guide here which explains the telltale signs, and things to look out for.
One of the most successful ways of authenticating a website is to contact them, or reach out to them via social media and let them ease your concerns!
Let me know if you have any additional questions.
All the best,