How to segment email lists by Tag in Shopify/Mailchimp

15 0 1

Hi all.


People currently sign up for our newsletter on our Shopify webshop - via a few places:
pop-up, embedded form, checkout opt-in etc...


At the moment, all of these email addresses go into Mailchimp into one list via the App. 


The issue is that we have both B2B and B2C customers that use the same Shopify webshop.

B2B customers are tagged with "Wholesale". 


So that list in Mailchimp is a big messy mix of B2B and B2C customers- and we of course don't want to send them the same email blasts.


I'm trying to figure out a way to clean up and segment our lists (in B2B, B2C plus country)


Any suggestions? 


Thanks in advance. 



Shopify Partner
5 0 1



Don't know the answer to your question, but one way going forward might be to use 2 separate lists.

Then, in Shopify theme, choose to show popup for one list or the other depending on customer tags:


{% if customer.tags contains 'Wholesale' %}

show popup for wholesale list

{% else %}

show popup for regular list

{% endif %}