How to show discounted variant price only to tagged subscriber customers

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I am working on a store that  has Recharge subscription, so subscribers are tagged "active subscriber".

As a benefit, we want to offer discounted prices if you login and are a tagged subscriber.

We have only two variants. 1) the original, normal price  and 2) discounted price

How can I show for non logged in or non subscribers only the normal price (and maybe the discount, but grayed out), and for subscribers, show only the discount price (or the option to choose both variants)

162 9 16

Hello @Mike_Lythcott 

You can use Merchandising tool in Ultimate Filter and Search app to hide variants based on customer tags. For example, you can exclude the option "normal" for customers tagged "active subscriber".