How to tackle browse abandonment

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Did you know that an average retail e-commerce site visit duration worldwide is 9.4 minutes? But those numbers don’t do justice when compared to conversions, does it?

Let’s admit it, we all do it once in a while- browse stores, sometimes with no intent of buying whatsoever. At first glance window shoppers might come across as lazy traffic, but on a closer look, it is actually an opportunity to convert more people if approached with the right tactics.

Marketers apply brute force to recover abandoned carts, but few of them know that 42% of revenue is generated from browse abandonment campaigns!

Check out this piece to know how marketers can convert window shoppers with browse recovery campaigns-