I'm $301.86 away from my sales goal. Tapped out email list. What should I try next?

Explorer
142 0 26

Hey everyone!

Love to hear your thoughts here for the end of the year to try and break this month's sales goal - I'm just $301.86 away... :)

We've had a fantastic month and had some record sales days last week. We were doing $300-$400 days. On Saturday, it dropped to $180 and on Sunday we sold $0. And we got $60 this monring (Monday).

I've only relied on email marketing and few FB posts. I couldn't be happier with how well my email campaigns have gone, but I think that list is tapped out.

I am sending one more "Last chance to have your order arrive by Christmas" email, but don't expect much; and that's ok.

But I'm curious...

If you had just a few hundred dollars to go before Christmas/end of the year, what would you do?

https://www.teachaite.com/

Thanks!

Bob

Build & grow an ecommerce business that will help you reach your goals with my no bull, no hype, no pitch mini-guide: http://www.bobpotter.co/
0 Likes
Explorer
142 0 26

Oh...I'm not open to setting up or paying someone to do Google Adwords right now. I haven't done Facebook Ads - and while I'd be open to trying (not paying someone at this time), I'm not sure how to best target on one product since we have 120+ products and don't have highly targeted demographic.

Build & grow an ecommerce business that will help you reach your goals with my no bull, no hype, no pitch mini-guide: http://www.bobpotter.co/
0 Likes
Shopify Staff
Shopify Staff
159 0 14

Hi Bob,

My name is Ciarán, I'm a Shopify Support Guru.

Congrats, that's great to hear! Have you seen this guide yet? - https://www.shopify.com/guides/make-your-first-ecommerce-sale its packed full of marketing ideas, it's useful for anyone at any stage of their business.

Also check out Kit—Shopify App Store Digital Marketing Expert and Retargeting on Autopilot by Shoelace , they're apps that can really help you if you decide to do some social media marketing, you mentioned you might look at facebook adverts, if you do - these apps will be useful.

All the best,

Ciarán H | Shopify Guru
support@shopify.com

0 Likes
Explorer
142 0 26

Hi Ciarán! Thanks so much reachnig out. I will take a look at that link and try one. :)

Build & grow an ecommerce business that will help you reach your goals with my no bull, no hype, no pitch mini-guide: http://www.bobpotter.co/
0 Likes
Shopify Partner
36 0 6

Hey Bob,

Not sure if this would help you immediately but you can consider implementing web push notifications on your website. Web push works better as compared to Email - both in terms of Click through rates as well conversion rates. Email is great but as you said, more than often it caps out. 

Given that the opt-in rates are upwards of 5-10%, you can actually build a marketing list much faster as compared to email. And yes, if you segment appropriately, you would be able to drive sales as well. 

Hope this helps

Cheers

Vivek 

PS - We just released iZooto's web push plugin for Shopify ( in Beta ). Feel free to buzz me, if you want help in getting started.

iZooto.com - Web Push Notifications for E-Commerce, Bloggers and More
0 Likes
Explorer
142 0 26

I'm definitely willing to try this out, Vivek! I searched for "iZooto" in the app store, but it didn't come up. Is there something else I need to search for?

Build & grow an ecommerce business that will help you reach your goals with my no bull, no hype, no pitch mini-guide: http://www.bobpotter.co/
0 Likes
Highlighted
Shopify Partner
36 0 6

The plugin is under review. We expect it to get published before Christmas but you can access it from here - https://apps.shopify.com/izooto-web-push or just head to iZooto.com and I will help you figure out the implementation.

Vivek

iZooto.com - Web Push Notifications for E-Commerce, Bloggers and More
0 Likes
Explorer
142 0 26

Got it, thanks! I'll give that a try.

Build & grow an ecommerce business that will help you reach your goals with my no bull, no hype, no pitch mini-guide: http://www.bobpotter.co/
0 Likes
Shopify Partner
36 0 6

@Bob Just wanted to let you know that our plugin is live and published on the app store. You can access it here - https://apps.shopify.com/izooto-web-push

Cheers

Vivek

iZooto.com - Web Push Notifications for E-Commerce, Bloggers and More
0 Likes
Shopify Partner
261 1 46

Hey Bob,

One way to drive free quality traffic is to use the Ads exchange app: https://apps.shopify.com/ads

Also, another area to focus on is to try and increase the sales conversions for the traffic you are receiving on your store. You could use these free apps to achieve that:

Trust Seals with Reviews Generation - https://apps.shopify.com/trust

Conversion Checkout Timer - https://apps.shopify.com/conversion

Cheers,

Ryoma

Utilize Trust Seals with Reviews Generation to increase your sales conversions - https://apps.shopify.com/trust
0 Likes