I have been reading this forum for a while and it’s been super helpful to set up my first Shopify store. After making the first few sales, I’m trying to optimize the website to improve the conversion rate that is quite poor at the moment – only about 1% of visitors end up making a purchase. The main traffic sources are Facebook and Instagram but the money spent on advertising far exceeds the revenue from sales.
I’m wondering if it’s an issue with the target audience of my campaigns that attract people that are not interested in the products (although the Facebook relevance score is 8), or if it’s more a problem with the credibility of the website. I would really appreciate if you could have a look and let me know what you think.
The website is https://grungies.la/
Jason here from Shopify Support!
Your store looks great! It is nicely curated offering a minimalistic vibe. Knowing that you already started spending money on digital marketing, I have a few tips for you in order to maximize your campaigns.
The first recommendation is guiding you through the few steps of verifying your domain with Google search engine. This will help your store to show up in the search engine and improve your site's search engine optimization (SEO).
1. You need to verify your domain with third-party services.
2. Once your domain is verified by Google, you need to submit your sitemap to them.
3. One of the organic ways to improve your SEO is to create a blog on your site. By updating your blog content, it will encourage Google to crawl your sitemap. This, in turn, will improve your position on the ranking in the search engine.
The second recommendation to assist you to increase your conversion. Here are three guides I'd suggest you reading through when you have a moment: six bulletproof ways to improve conversions, the ultimate guide to increase your conversion rate, and the beginner's guide to conversion rate optimization. These guides share a lot of useful information on how you can optimize your site through organic techniques or experiments.
The third recommendation I have for you are apps that you could use to observe your traffic. Lucky Orange and Hitsteps Analytics are great apps that offer you a chance to see heatmaps and videos of what the customer does on the site. This gives you great insights on where your visitors are dropping off, and why people don't convert.
Knowing that you already started with ad campaigns, here is a Shopify master podcast on How Wee Squeak Captured Over 600 Emails Using Only $90 in Facebook Ads. Capturing visitors' emails is crucial for online business. While the visitors may not purchase upon their first visit, you get to contact them via emails about your upcoming promotional events or when you launch new products. Here is a list of apps that could assist you with email marketing. Lastly, if you have not yet done so, I encourage you looking into our academy. There are free courses targeting how to increase your conversion along with other digital marketing strategies.
If there’s anything else I can help you out with, please don’t hesitate to reply back and I’d be happy to help out! Alternatively, you can always give us a call or start a live chat at any time. We're open 24/7 for your convenience and always happy to assist!
All the best,
Thanks for sharing all this information, that's really helpful. I'm starting to think that visitors might be scared away by the long delivery times that are stated on the product page (I'm dropshipping using Ali Express). Are there any best practices on where and how to show the delivery time (e.g. at checkout, or on a separate shipping page)?
So nice to hear from you! I am glad that you found the information useful.
I think it's always a better business practice that you're being honest about what's to be expected when your customers shop in your store. I love that you are thinking and digging deeper on where you would show the expected delivery time. From my personal experience, it's worthwhile creating a separate "Shipping Policy" page so it's there for your customers to see if needed. This creates a sense of clarity and trustworthy with your customers while it is not showing up as a warning sign about your delivery time.
I would not necessarily recommend you put it on the checkout point simply because, at that point, you want to eliminate any potential reasons that would cause the customers to back out or abandon the cart.
Wishing you great success!
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