Is redirection good, bad or indifferent?

New Member
4 0 0


There is a box you check in the seo section that allows you to redirect when you change a headline on a blog or title tag on a product. But does Google like this or not like this? Anyone know? Thanks!

Shopify Partner
254 21 75

If something is already ranking well in organic search, and has a tonne of backlinks pointing directly at it, then redirecting is usually not good, and keeping the URL unchanged is preferable. On the other hand, if you have to change the URL for some reason, then a redirect is better than no redirect at all which would let the old URL go 404.

Also, needs context of the specific page. If it's not getting any organic clicks, has no backlinks and no real internal link equity then there's usually nothing to worry about.

Full time Shopify SEO guy, based in NZ. Sometimes freelance outside the 9-5.