John Smith From Google - UTM Google Shopper - Creating false abandoned carts

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Tourist
5 0 2

That is brilliant @samadhimarketin 1600 Amphitheatre Parkway" rather than all the different versions of John Smith.

Let's see if that works.

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Shopify Partner
2 0 0

Can you show the steps to do this in Klaviyo?

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Tourist
4 0 3

Ah yes that's a sold option, too. Thanks for the insight!

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Tourist
5 0 2

Klaviyo have a help article on how to create a segment. See https://help.klaviyo.com/hc/en-us/articles/115005237908-Guide-to-Creating-Segments

You can use this to supress profiles in Klaviyo.

Otherwise in your flows, add a 'flow filter' to exclude this address https://help.klaviyo.com/hc/en-us/articles/115002779051-Flow-Triggers-and-Filters

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New Member
1 0 0

This John Smith is a google bot 

https://tldrmarketing.com/seo/apparently-googlebot-can-add-products-to-shopping-carts/

A Google spokesperson told the Wall Street Journal that it built systems to ensure the pricing seen on the product pages is reflected when a user adds a product to the cart.

Sellers that upload their product feeds to Google Merchant Center may not realize it, but they agree to having Google’s bots crawl their sites for price verifications when the agree to the Terms of Service. The bot is designed to ensure the price in the feed matches the price on the product page and when the product is added to the cart.

The automated system will disapprove items that don’t pass pricing verifications.

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Shopify Partner
12 0 4

Here are the steps I took to suppress the Googlebot in Klaviyo.

Note: It is important to SUPPRESS the profiles, not DELETE them. Klaviyo does allow you to delete all traces of a profile, but if you do that, the integration with Shopify will re-sync the profiles eventually. Suppressing the profiles keeps them in your Klaviyo account, but prevents you from emailing them.

Step 1: Create a segment of googlebots

The easiest way to segment these in one shot is by targeting the Google phone number.

Screen Shot 2020-07-02 at 11.29.49 AM.png

Alternatively, you could create a segment based on email address. The format for the email address is fairly consistent but it requires more rules to catch every variation.

Screen Shot 2020-07-02 at 11.33.11 AM.png

Step 2: Export segment to CSV

Use the "Manage Segment" dropdown to export the CSV. The only property you need to export is "Email".

Screen Shot 2020-07-02 at 11.34.07 AM.png

Step 3: Upload the Googlebot CSV to your suppressed profiles list

Navigate to Profiles > Suppressed Profiles (direct link is https://www.klaviyo.com/people/suppressed).

Upload the segment export using the  "Upload File" button in the top-right corner.

Klaviyo's own help docs have an article about bulk suppressing profiles if you need any extra detail.

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Shopify Partner
12 0 4

UPDATE: A better way to exclude all John Smith Google shoppers from Klaviyo

I did some digging on which email addresses have been used by Google in the past.

Our store has seen 331 unique Googlebot email addresses since Nov 30th, 2019 (that is the oldest profile I can find in Klaviyo).

All of the Googlebot email address have followed the pattern of {base}{number}@gmail.com. We have seen four different values for the base (john.smith.us, johnsmithus, john.smithus, johnsmith.us) and every number from 0 to 98. We have NEVER seen a number with 3 or more digits. We have also never seen a 99 which is interesting.

This implies that Google is pulling from a list of 396 possible email addresses (or 400 if 99 is included).

I created a CSV that includes all 400 possible email addresses which can be uploaded directly to your Klaviyo suppressed profiles list. Suppressing all of these email addresses will prevent sending abandoned cart emails from Klaviyo caused by the Googlebot. This will NOT prevent abandoned cart notifications from being sent by Shopify.

You can follow the directions in Klaviyo's help docs to upload this file to the suppression list in your account.

 

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New Member
1 0 0

I don't have a solution but will note that our store accepts Purchase Orders and Google's John Smith successfully completed an order... which we paid for shipping on only to have it returned. We are a small business on the east coast with a heavy product so it wasn't cheap. Very upset with Google and reached out to their merchant support team. No response yet, not confident they'll make it right, just mad that their bot damaged small businesses.

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Shopify Partner
370 8 62

Hello everyone. Google Shopping Specialist here.

First I want to say, this is indeed another thing we all need to adapt to and make changes to our tracking systems. And in some cases this is causing extra costs, which is very sad.

The reason I am posting here is that I want to inform you to not try to block the bots. Blocking the bots will cause your products to get disapproved or worse your Google Merchant Center account getting suspended. The reason is that blocking users or bots will be a policy violation as per below link.

Quote: Make sure your landing pages always match your products. Show a product on your landing page that is essentially identical to the product in your product data, regardless of the user’s device, browser, location, cookies, your ad targeting choices, or any other consideration.

Reference: https://support.google.com/merchants/answer/4752265?hl=en

It is talking about the landing page, but this is also for the checkout.

I'm not saying that you should just let Google cause havoc to your business, I am only replying to avoid you from getting suspended, which is more serious.

Talk to your partners and Shopify to resolve the tracking issues that it is causing. I can see there are already very helpful answers!

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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New Member
4 0 0

Suppressing John Smith in Klaviyo will not block them and you won't get charged for the hundreds of profiles. If you have a Shopify Plus plan just add a Recaptcha at the Cart. You can also just change your settings in Google Merchant Center and unselect allowing Google to crawl your site for price and availability for Google Shopping - see the screenshots at the bottom of the pinned blog post on my blog. I'll pin the post at the top for ease of reference.

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