So I just completely rebuilt my website and reduced my products from over 100 all the way down to just 5 for now. I decided I was far too broad and needed to focus more on building a brand and not just selling a bunch of random products. I have 3 branded shirts and two Items for dogs. The store will now be more focused and conveying a feeling of men's heritage fashion, individualism and a general love for the outdoors and life. I will be adding more and more branded Harbard products as sales get higher and higher. I will have a high end tailored flannel section and other outerwear as it gets closer and closer to fall and winter time but for now, I will be focusing on light clothing so I may be adding branded shorts and swimsuits as well as branded sandals.
My question is what other products should I add right now? Are 5 products to few to be profitable or will people take my store seriously? Is there anything I need to change before I start pouring money into marketing at this point?
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Wow, your store looks good.
I would definitely recommend you to add more products (as you already stated). Right now, you only have like 4 products in your store and it makes it looks strange :D
It would also be good to add some more text on the returns agreement, as it doesn't look like an agreement right now, but more like an advice ;)
And to boost your sales I would recommend you to implement these recent orders notifications. Many successful stores have them and they always boost their conversions because these notifications add the social proof on your store. You can use a good app for this here.
I hope that you will succeed with your plan :)
I must say, the first landing of your store looks great as well as the overallcolor theme that you have choosen. However, you have used 2-3 different fornt on the homepage itself, you might want to stick to one font. For instance, the font of the top menu differes from the font used in the drop down section. The structure of the footer is another thing that you can focus on.
The product collection is very limited and it is coming out to be a bit odd. You can definitely try adding some more products and some more images. You can make your site more engaging by adding some videos - product videos maybe.
I am assuming that you are getting good organic and social traffic and it's good that you already have an e-mal subscription in place. I suggest you couple this up with some other re-targeting tool for those users you do not wish to share their email ids. One such tool that can help you here is web push notifications. it'll also help you in attaining high CTR's and increase repeat traffic on your website.
You can give a short to iZooto web push notification for your Shopify store and tell me how it works for you.
Website name :JANVIDAVE WEDDINGS AND EVENTS
Type / Category :WEDDINGS AND EVENTS
Owner Name :JANVIDAVE
About me :