Local language=Users more likely to purchase?

16 0 3
Dear community and gurus

I just started https://www.asian-skincare.com
I plan to sell to danish and Swedish users to start with. Because Shipping cost is to High to other countries...
Dont understand how small e Bay shops handle these expences..?

I have only worked with the site for 1 month and no I start to wonder if I
make a misstake not having the site in Danish? - I’m thinking If users more comfortable with purchasing from website in their own language?

Thank you so much in advance!
Best Regards /Josefine Andersson
Shopify Staff (Retired)
Shopify Staff (Retired)
241 8 41

This is an accepted solution.

Hey, Josefine!


If you're wanting to change the language that your store is in, you can easily make this change at any time by going to Online Store > Themes > Actions > Edit languages. In here, you'll see an option right at the top of the page to "Change theme language." Here's a screenshot example of this:




When you click on that, you can choose the main language that you want to display your store in. If the majority of your client base will be in a specific country in a particular language, then having it show in that language can really be a benefit for your business!


You can also install apps or widgets to your theme so your customers can select which language they'd like to view your store in, and here are a few options for that: 


Hopefully that helps! Let me know if you have any further questions that I can help you out with.




Freddie | Social Care @ Shopify
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16 0 3
Thanks Freddy 😊 Yes i know the translation function, its brilliant. Thinking about all the content.
Thanks, i Will consider Danish again.
Thanks for tips
Best Regards /Josefine
New Member
1 0 0


I recently set up my Shopify theme and purchased the Theme 'Warehouse'. I want my Shop's main language to be Danish. I followed your instruction and edit the theme language from 'English' to 'Danish' but then all my store pages shows this error "translation missing: ". Looks like this theme do not support Danish Language. 

Can you tell me a solution as how can I cope with this situation so my store's main language be in Danish. ( Right now I want my store language only be in Danish but later on I will add English & Other translations)

I look forward to your reply

Thank you in advance.