How long has this been going on? If it has only been a few days, it could be that people need more time before they buy. If it has been a week or two, could be that the ad is attracting people who Add To Cart but do not buy. You may need to work on the ad you show people. Also, golf equipment may not be easy to sell right now as people are stuck at home and can not use the golf equipment.
Your site looks solid and nothing stands out as majorly wrong, so it just may mean you need to continue to test your Facebook ads to find what works. Hope you found this helpful, if so please click "like" below to let me know.
Thanks Duane. This has been going on for about two weeks/week and a half. I realize that our product isn't exactly an impulse buy and they will need some time to purchase, but I figured we'd be seeing more checkouts initiated at least. I'll have to try and play around with the ads and see what I can come up with.
Congratulations on your new store page! Your store is pretty great already. I understand it can be frustrating to see few checkouts.
I do agree with your point that the product isn't exactly an impulse buy. Which is why it's very crucial that you target the right audience.
One way to go about it is to post in the relevant communities. You could maintain a regular blog that links people back to your store page. Since golf is your passion, you should be able to find other people who connect with your ideas as well.
This generally leads to genuine feedbacks and testimonials that you can then publish on your store page.
Another suggestion is to add a bit of urgency to the store. Sometimes the visitors need a slight push to convert from being a visitor to a shopper.
The Shopify app store is source of some really good Apps that can give your catalogue the focus it really needs. That's the best way you can make sure that a new visitor ends up buying and experiencing the same joy that you feel when you create and showcase these products!
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!