I just launched my Shopify store shoptavernroad.com
I have a target audience, have set up my social channels, am currently running ads on social media and even though I'm getting traffic, it's not converting to sales. Any feedback/help would be great.
Congratulations on your new store. Look great and minimal on the first look, so good work. There is definitely room for improvement.
You’re in one of the more frustrating scenarios! I can understand.
However, it's pretty clear where your problem lies. You've nailed down your advertising and need to improve conversions on your website.
That being said - not all traffic is equal. So there can be a few reasons for no conversions (a) You’re sending the wrong people to your website. OR (b) There are issues with your website experience.
How are you sending traffic to your website? What platforms, and what kind of targeting are you using? I think you should do an audit of that data.
It has to be either the quality of traffic or the quality of your website experience which is the bottleneck. Figure out which it is and make changes accordingly - and I think you’ll be on your way to more conversions!
I hope this helps. Cheers.