The problem is not really the inability to to merge customers.
The origin of this issue is customers repeatedly having to enter their email and other order information.
Shopify should use best practices set forth by eCommerce leaders (Amazon, Zappos, etc.) and remember the user until they explicitly sign out.
It would be amazing if the site could also remember the customers credit cards as well. It is a feature native to Stripe and just not implemented on the Shopify side.
As my store is only a few weeks old, I feel the only actual solution may be to move away from Shopify on to a platform like Magento or Bigcommerce that do support these use cases.
I have clients with multiple accounts due to email but also several because they have used different credit cards. One CC has as a middle initial on it and one doesn't so Shopify creates a new client.
How is this not a standard part of the software? Even my online appointment booking software allows me to combine clients, even families under one name.
Shopify's inability to edit/change stuff is a huge weakness. Why doesn't Shopify understand that:
- Customers forget they've signed up to your newsletter
- Customers want to add past orders to their account
- Customers change their mind
- Customers don't care about POS/platform limitations
Shopify's workaround of deleting/re-entering breaks integrations with things like loyalty/points apps and automated email drip campaigns. It's 2019, we need data flexibility period.
There are so many data flexibility threads like this one that it's frankly embarrassing sorry.
Absolutely RIDICULOUS! So many customers that mistype their email address and then cant get an update on their order progress. I can rectify this in all other mailing and online store software but not on shopify? There should be a simple merge customers feature. Get with it Shopify!!! This needs to be rectified as fast as possible. Completely throws all customer reporting data as well let alone the inconvenience for both the customer AND the store owner.
I agree Shopify definitely needs a customer merge option that merges the orders under the customers together.