McDonald Textiles - Possum Merino Clothing Store is planning to expand their business to Australia and UK and there is no solution except real-time currency converter. Now, the only option is to create another store and copy-paster products and blog posts which will be bad for Search Engines I reckon. Any better suggestion from experts?
There's an announcement from Shopify plus which also will be using real-time FX rate.
Nick here from Shopify.
If a currency converter option won't work for you and you do decide to go down the route of creating a region-specific store, there are ways to make it work without hurting the SEO side of things. There are some Geo Locating apps in the Shopify app store which connect them and direct visitors to the most appropriate store online with their currency closest to their region. You can see some of the most popular Geolocation apps in the Shopify app store below:
As well as the Geolocation apps you could also apply subdomains to maintain a good SEO presence. Do you feel any of these or a combination of the above could accomplish what you are looking for or would it be something else?
Let me know if you have any other questions.
All the best, Nick
Let me explain what we want from Shopify.
1. We would like to expand our business to Australia & England. Currently, we are based in New Zealand and using NZ Currency. For Australia, we would like to use AU$ and setting the price by us in AU$. People will be paying in Australian $ instead of converting NZ$.
2. I would like to know what are the options to do that? If we create 2 more new stores, and duplicate products and blog posts that will hurt SEO.
3. It will be expensive to run more than one store.
Please let me know the solution.
re SEO you may check this thread about implementing hreflangs. Jodi there is a fellow kiwi and have an AU shop in addition to her NZ shop (and I helped her to implement exclusions for pages which do not exist on both sites) -- you may reach out to her to check out what her experience is so far.
Your expenses, IMHO will be mostly affected by the number (and monthly price) of the Apps you have.
You should use a currency app. I recommend Currency Converter Box. It's free now and you can convert the price to 164 currencies. There are 4 themes to show. Edit colors and customize decimals. Pick one of eight default positions to place the dropdown.
If you want to control your price separately while expanding to Australia and UK market, I do suggest you having 'multiple' shops to serve different domain, for example, yourshop.com.au for Australia, and yourshop.co.uk for UK. This provides the best customisation to serve each market as you can flexibly control prices, shipping cost, and stock availability.
Geo Redirect tool can help you identify your visitors' locations using their IPs, and auto direct them to location-specific domain URLs. For example, if a visitor is from Australia, and he goes to yourshop.com website, it will auto direct your visitor to youshop.com.au.
When it comes to SEO, 'multiple' domains won't hurt SEO performance as long as you add hreflang tags to the website. For more details, you might find this article helpful: https://geotargetly.com/hreflang-seo-guide-for-multilingual-regional-websites
Hope it helps!
Hi there! What solution did you go?
The store is expanding to Australia and UK and plan to provide local currency upon checking out, I would suggest to open new store websites for new markets. It provides the best flexibility to control differences of currencies, prices, etc. To better engage with your customers, you could set localised content to better target your visitors, like regional discounts, shipping costs, differentiated products etc...Additionally, to prevent visitors getting lost among your multiple stores and improve user experience, you can auto direct visitors to correct URLs. You can use IP geolocation tools, for example, Geo Targetly. With its Geo Redirect tool, it can detect your visitors' locations based on their IPs. You can easily set up location rules to redirect visitors, each market region can associate with individual rules. In this way, regardless of whichever URLs your visitors click, for example, if he is in UK, he will be redirected to his correct UK URLs.
Come to SEO issue. it's a common issue of redundant content regarding to multi-regional sites that may impact your SEO ranking. It's important to tell google your site structure to avoid google penalty and let google rank only relevant webpages for your visitors from different markets. You may use hreflang tags for your multi-regional sites for geo SEO. For detailed hreflang tags, you may read the post: https://geotargetly.com/hreflang-seo-guide-for-multilingual-regional-websites
Just for the info, Shopify plus could be the alternative's solution. Be aware though the pricing starts at $2,000 monthly.