Does Shopify allow multiple stores to be managed under one login and the same billing account? Extending their multi-store discount to accounts that manage multiple brands/product lines would be a big plus. Also, using multiple logins is an unnecessary hassle.
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Nick here from Shopify.
This is something which isn't possible through Shopify. The best way around this would be the Shopify Single Sign On (SSO). SSO is something store owners and staff members can use. It's a single, unified email address and password to log in to all the stores and Shopify services they have access to. This means that you won't have to keep track of separate email addresses and passwords for each store and Shopify service that you use. You can see an example of how this might look from the screenshot below:
So while it doesn't have multiple accounts under one plan, it acts as it does in a sense. You can see the helpful guide Shopify has for this where it goes into more detail about it here.
All the best, Nick
Each store would need its own apps. Just to be sure, do you mean from the same account, in terms of being able to easily log in to multiple stores under the same email address as discussed here?