This is excellent advice, and she is 100% correct. Save your money on paid ads and use social media for all it's worth. Instagram has recently grown past Facebook for click-thru sales by a landslide. I can vouch for that as 75% of my website sales come directly from Instagram--they're also my most loyal customers, meaning repeat sales.
I have an Etsy Shop too and I'm so sorry to hear they shut you down, it's a story I've heard all too often. But one of the best parts of having your own website (via Shopify) is you can sell whatever you want! No restrictions. Huzzah!
The only thing social media costs is time, and it's so well worth it and will pay itself off in spades. Just take the time to use it properly and you will succeed. Since you sell jewelry, you might want to try Pinterest as well, although it doesn't work for me, a lot of people have great success with it.
Good luck and keep going, you'll get there!
I think it was more than Hello Kitty. You sold items that were copyrighted by Inspired Endurance and you still are carrying copyrighted designs of Lift Your Sole, Chalk Talk Sports, Charm Factory and Rembrandt Charms. Alibaba is a dangerous place to buy items for resale.
I am the owner of Inspired Endurance and seeing your Etsy shop and other Etsy shops resell my copyrighted designs has been a very sickening process that has damaged a business I have worked very hard to build for the past 8 years. I'm sure the other businesses above whom I respect are being damaged as well, thanks to Alibaba.
I totally agree with ALL the other replies!
ETSY IS HORRIBLE.
I've had a different experience with Etsy shutting down my shop with little or no communication from them. I made roughly 70 grand through sales on Etsy which drove me to take it on full time. Well sadly overnight I was shut down and basically lost my job(my store).
Good thing I used Social Media since I started to help me grow which its something I can have help me but my solo sales are NO WHERE close to what I brought in from Etsy.
I too am waiting for Handmade by Amazon. Unfotunately they do not have my section available yet.
Just give it some time. Use what you have available to bring in some traffic. Literally after Etsy shut me down I got on every Social Media; Facebook, Instagram(my biggest), Twitter, Tumblr, Reddit. I used EVERY platform I could get my hands on that wasn't too expensive. I looked for similar Handmade marketplaces like Banaza. I took up selling on Ebay. I recently started posting my items on a app called Offer Up. Its usually for things people want to sell(like a big online yard sale app). But i'm getting sales there too!
PUT SOME TIME INTO IT!! Make yourself stand out on every internet site you can! Patience is key!
Etsy is very one sided and I beleive to harsh on their sellers which THEY NEED. I know that Etsy is a community based marketplace which is why it has grown the way it has but the community does not have anyone else interest besides themselves. Which is fine but now after being a victim of the Etsy monster I am glad to say I no longer do business with them. Being on your own should give you a push and boost to make it on your own without a third party.
Right now it might suck and you might feel the loss financially but MARKET your company and it will grow!
BY THE WAY I love your site!
How did you come up with the 12% Etsy fee number? It is incorrect.
Etsy fess are 3.5% +.30 of the sale. Normal cc fess are 3% +.25-similar to what you would pay anywhere.
Traffic numbers are unmatched on that platform. I can't shut that store down due to the traffic I receive. This year has shown 136,395 views and over 800 orders. Christmas is our busiest time and we usually see double that in Oct & Nov combined.
I would love to only have the web store when and "if" I can get the traffic up.
I hate to say it but I have never used any social media until this happened! I am spending day and night trying to learn about Facebook and anything else pertaining to Social Media.
Thank you so much for all the great ideas! I just applied to Amazon Handmade and I am going to research Instagram now.
Patience ~ I know! Easier said then done!
Etsy is not very personable as far as their customer service. I also lost my shop on etsy, a different reason altogether. There seem to be quite a bit of negative feedback with past Etsy shop owners on google/bing reviews. I went through the process of calling, no response. (Not to mention finding the number to call was a hasle) then I emailed several times and I could get no where. The people I spoke to were in my opinion very rude and not open to reason at all....
That was my number ONE reason for opening my store with Shopify. I have been with shopify since February of this year and it's been slow drving traffic to my website. There are other sites like Etsy that work, like Artfire and Aftacraft... The problem is you bring them (Etsy, and others) a lot of traffic for them to make a lot of profit and in the end not value the very people that made them.
It's work, however social media is the ticket. Instagram, Pintrest, Twitter, Facebook, Fancy, google+. This is where everyone shares what they love and blogg about any and all. Also, paper ads in your very own local paper. There cheap and people still read the paper. It's also a business write off.
Don't give up! Your site looks good. Also add your website to everything, email, pins, tags.