So I'm around 4 months into my new venture and I'm finding it really tough right now. I'm really unsure whether I should be paying more attention to my site, my marketing strategy, if I'm missing something obvious or if I should fold.
I've spent a couple hundred dollars on facebook ads, google ads and had exactly 0 sales from these channels. The few sales I have had came from Instagram and Amazon (although amazon got sales, it was through a wildly unprofitable sponsored products campaign). I've since sent products out to reviewers, but now I'm finding it difficult to get in touch with them now that they've received my product.
I'm also not willing to put any more $ into this until I see some signs of life.
I'm starting a jab, jab, jab, right hook social video campaign this week that I'm excited about, but I'm worried I'm just kidding myself.
I would love it if I could get some feedback from people on this forum, positive and negative.
I looked up your website, and I can see that you sell wrist wraps.
Well, I don't think you should give up just yet.
I checked up the keyword "wrist wraps" on Google search box and found a website which is similar to yours.
An analysis of the website shows that 57.21% of their visitors come from search engines while 18.91% come from social media.
Using the right techniques, you can also work towards getting your traffic from search engines, which is often effective and less expensive...but takes more time.
If you're already getting traffic, conversion is what you need to work on. But if you aren't, then, you need to work on getting the right traffic. In this case, conversion won't be a problem.
Hit me up if you want to talk more.
Hope you are doing well!
I have analyzed the existing website and checked this link https://asterathletic.com/collections/current-products as there are very fewer products and even there is no such description on the product pages to grab the attention of the user.
First of all, we need to make the website SEO friendly and then we can move to the campaigning process and yes your website mobile responsive but needs to be optimized as such.
For more detail discussion...let's get connected.
Thanks and Regards,
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I know exactly how you feel in your frustration with acquiring traffic. We all go through this in the beginning. I started my own Shopify e-commerce site 5 years ago and experienced the very same thing. I tried organically and I tried paid search. Initially, I wasted hundreds of dollars a week on Google AdWords because I had no clue what I was doing. Everyone who said they could help me with SEO was far too expensive for me at that time.
Since I sold pretty High Ticket items like HDTVs and computers I was able to afford to run through the necessary trial and error with AdWords, Bing, Facebook and Twitter ads to slowly gain an understanding of how it all worked.
There are two ways of attracting traffic to your site _
Organically - SEO (Search Engine Optimization)
Ads - SEM (Search Engine Marketing)
If you allow me to have a look at your site, I will gladly do a free audit and give you specific insights to help you improve your current situation.