New store with tons of traffic but a 0.05% conversion rate. HELP Please!

Tourist
11 0 1

Hello everyone! I've recently created this shopify store to sell my jewelry. Any feedback would be greatly appreciated. Traffic is good but conversion rate is extremely low. If you have a solution let me know!

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Shopify Staff (Retired)
Shopify Staff (Retired)
47 0 9

Hey, Justin! 

Alex here from the Shopify Support team. 

I think your site looks great! It's simple, easy to navigate, the images are gorgeous, and you have really valuable information readily available to your customers. I love the fact that you have details of what to expect on the product page, and support links on the home page. 

Also, the fact that you're seeing a lot of traffic is a great start - congratulations! Of course I understand we want to turn that into sales, though.

I'll include some general resources for improving conversions below, but I'd also recommend checking out an app like Lucky Orange, which allows you to track your customers via heat maps on your store. With this, you can get an idea of when and where the customers are abandoning, and work on making any changes to that area you think will help! 

I hope this helps! Feel free to follow up with any other questions. 

Alex | Support

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New Member
8 0 0

This is a big problem for all online shopper. I faced same types of problem then I run Google ads with the targeted customer and got the good result.

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Shopify Expert
3 0 0

Sweet site! Make sure with all this traffic you're a/b testing and improving your design over time based on numbers, nothing else! This article is super helpful.

https://www.shopify.com/blog/the-complete-guide-to-ab-testing

Atlanta, GA Web Design | App Design | SEO PixelRocketApps.com
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Shopify Expert
58 0 9

Get rid of the main image/rotator - you are burying your product.

 

Too many sites rely too much on the massive picture or rotator and hide their products.

 

Your product pages look good.

 

Tom

 

http://www.fdgweb.com
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Tourist
11 0 1

Hey Tom,

Can you please clarifty what you're talking about.

Thanks.

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Shopify Expert
58 0 9

Your giant images in the rotator .. they do very little to enhance your website. On most monitors it takes up all of the screen. I'd consider reducing the size or this or removing it completely. That would bring your product up above the fold.

 

Tom

 

http://www.fdgweb.com
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Shopify Expert
378 22 59

I have a couple ideas:

1) Make your reviews more prominent. For example add the stars/number to the thumbnails on collection pages, also add the stars/number of reviews at the top of the product page, so the first thing you see is that star rating.

2) I think a .shop domain extension will have a bit less trust than a .com. It's a clever domain name, but the .com is the standard and just feels more trustworthy.

3) You can optimize your images to make your site load faster.
- I would stick to 1 banner image instead of multiple in a jquery slider
- Your Google PageSpeed Insights report shows that you can save 400kb+ just by optimizing your images.

To optimize, use an app like Crush Pics to automatically compress them (choose "lossless" setting to keep the same quality). Then run a PageSpeed test again and if there are any remaining image warnings, you likely need to resize the image in your liquid code (meaning your theme is loading up too large images)

4) I like the social proof on the home page with the review slider and Instagram widget... consider adding your About link in the header so every page has a quick access to About. I think with jewelry like this people want to know how they're buying from.

Founder of Speed Boostr (Shopify optimization and dev agency).
Creator of Order Automator (app that auto fulfills orders, adds tags, emails).
Creator of Shopify Analyzer (free performance analysis tool).
I also build custom apps and automated solutions.
Enjoy the adventure!
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