Hello @Hwhite5366 ,
I had viewed your website shortly and here are some of my points that I hope useful and you can implement on it easily.
You have less collection list, Try to increase collections.
Add About Us: It is an opportunity where your visitors get to know your company. This is a chance for your customers' to introduce yourself and the kind of business you can do to your customers. And, Having a good About Us page will attract more backlinks to your website and indirectly help on SEO and help on improving the search engine ranking.
Add Contact Us: Adding of contact page is always good thing, And using contact form is even better since users will be able to get in touch from within your website. And most of viewers are using searching, And giving important information to help identify where your store is located and how to get in touch is a must.
Adding of Policy Pages: You can add returns & refund policy pages, It gives customers a feeling of security and what they think buying is guaranteed. If you are doesn't give this guarantee, then visitors often become suspicious and avoid buying the product.
Add Description: I would suggest you to add product description, The key words in the description is used for SEO as well as marketing. It will provide features and benefits of the product which will influence a potential customer to purchase and it fixes the customer problem to take a decision.
Rating and Reviews: Customer reviews are fixes the value of of product, And these will decides the your business growth. These will helps to increasing of your customers.
Add Blog: You know creating/adding of blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.
I hope you will get my points!
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