This is an accepted solution.
Hyde here from Shopify.
Your branding and site build is on-point, and at this stage, my main advice is to now turn your attention to your marketing funnel. Can I ask what your current strategy for getting traffic/customers to your store is?
Here is an overview of what that funnel might look like, and another post just reiterating the importance of having a strategy. Consider too that to maximize the potential of paid advertising, you need to consider who your target customer is and create really catchy clever ads and content to appeal to them.
There’s a great guide to creating customer personas here and here are posts on Facebook Ads to get you going:
We’ve put together a whole section here on our blog that deals with optimizing your conversion rate. There’s one blog in particular here that deals with ways to increase your conversions that I would recommend.
I hope this helps, but let me know if you want to dig into anything deeper or have any further questions.
All the best, Hyde.