I hope I am writing this topic in the right section. About 2 months ago I've opened my dropshipping business with shopify, I've been slowly adding more products to the store and at this moment I am not sure if I'm doing anything right, as I get pretty much next to no traffic at all to my website. I understand that SEO, clear descriptions, correct meta data and adverts play a great role in getting traffic to my website, but without advertising I am averaging 1 or 2 visits every few days.
On the other hand, if I run ads either on Instagram or Facebook, I get a huge response on the posts but just a few clicks/visits on my page.
I'll be editing the store further this weekend to make it easier to access, but because of next to no traffic, I just don't know what I could improve on... because I get no feedback from the visits.
Any help would be appreciated guys.
Thanks in advance
Hi Mateusz! Maggie, Shopify Partner here :)
Great looking store - and adorable products. The beginnings are always slow - also bear in mind that it takes up to three months for Google to start crawling new websites. You are in a very competitive niche, and you are probably on the very back pages of Google, when someone searches for the “pet clothes” or similar keywords. People rarely go beyond 1st page of Google, which is scary thought, but that’s true. So unless you are on the 1st page for your target keyword, you might get only a bunch of visits.
The good news is that you are not relying on ads - well done. As you see, they are costly, and not always send converting traffic.
When it comes to SEO, it’s a good practice to optimize your website content, as you do, as well as work on off-page SEO, such as backlinks, social media marketing, sharing your products and blog posts with your audience.
Don’t rely on Google in sending you traffic though - make sure to actively share your website in order to bring the organic and relevant traffic yourself.
You have defined niche, which is perfect. It will be easier to find the most relevant target audience. As you are in the UK, you can target pet lovers here. Join the Facebook discussion groups for the UK pet lovers and join in the conversations. Make sure to contribute to the posts, and share your website content when appropriate.
What I like to do, is to join the group and follow the discussions - if I see a topic that repeats often [such as in your case it could be: how to make your dog more visible when taking it to the park in the evening] - you could create a blog post about the reflective dog collars or dog jackets, publish it on your website, and then share the content in the discussion, inviting people to read the post on your website.
That’s a great way to drive highly converting traffic to your site.
At the same time you need to make sure the post converts buyers into shoppers - or you might end up with high traffic, but people will only be reading the blog. Make sure to link from the blog post to your products [such as reflective jacket, if you have one], and also have a button at the end of the post asking people to sign up to receive the latest news on how to keep the dog safe etc.
Then, you just have to send regular updates to stay in touch and keep people informed of the new arrivals etc.
That’s a great start to get more organic and relevant traffic.
There are other ways as well, such as social media posting, guest blogging, influencer marketing and more.
If you don’t have enough time, or you’re not sure how to get started, consider investing in the SEO Monthly packages. These are designed specifically to optimize the website content for the most profitable keywords, and actively bring traffic that converts. SEO Monthly packages start from $50 USD per month and you can order your package today here: https://www.rockpapercopy.com/seo/
Shopify Partner | Ecommerce expert
I am in the same boat, and I have had my site a long time...lol
I took a break for a few months, so that killed the work I had done before on it. I am now working to get back at least somewhat of what I loss...I share on Instagram alot, and if I do run an ad, it's on Instagram. I have the best luck there as opposed to FB ads, which never bring me anything. I just use FB now to share posts and a few products, but I don't pay for ads there.
I get sales here and there, but I need to really ramp them up and I am struggling. You aren't alone!
You have a very nice looking website and a very defined niche.
As for the website itself, I think there are 2 points you should take in consideration:
1. You don't have any branding on your website. Having a unique logo and colors that can help people recognize your brand will increase the credibility of your store and will make you look more professional.
2. The website looks very generic, there are a lot of ecommerce stores selling pet products, what makes you unique? I think you should work on telling a story to your customers, find something they can connect to. Otherwise, you're just like any online store that sells pet products.
However, I don't believe that not getting enough sales is related solely to the website.
It might be that you're not advertising enough or not doing that correctly. I think generating relevant traffic is the number ONE problem of every new Ecommerce store.
You might want to try AdScale to help you with your advertising campaigns. It's a Shopify app that automatically creates and manage advertising campaigns for your store, using advanced AI technology.
What's unique about this app is that it use insights from milions of active campaigns in order to create a very accurate audience targeting that is tailored to your store and products.
You can learn more about it in this link: ecom.adscale.com
Hope it helps!
I am also in the same situation I keep working on my site and have worked on the SEO but I get no traffic. I do use social media and likes on FB and IG but no traffic to my site. Any feedback would be greatly appreciated.
My store link www.jwtiesandmore.com