My shop's name is Wicked Little Things. I have been advertising on Facebook and Google. I have gone through plenty of different sales and even offered free items to try to get a purchase and nothing has worked. I have had about 500 vistors since opening and no sales. I am ready to give up and pretty down about it. Advice?
Here are some recommendations that can help you to improve the look and feel of your store:
Try to change color spectrum. You can apply not a basic black but brighter. —> use colors close to black, but slightly muted so they won’t overpower the rest of the elements on the screen. There are a lot of articles with the examples. Here are some of them: https://www.webdesignerdepot.com/2009/08/the-dos-and-donts-of-dark-web-design/ ; https://ianstormtaylor.com/design-tip-never-use-black/).
Your logo is quite large. If you want to leave it that way, then place it in the center: http://joxi.ru/L21p8DNS8QbDjm. In this case too much empty space will be removed.
While you have a few reviews it will probably be better to remove review stars from the Collection and Home pages since they only distract from the products.
The block with a text (ABOUT WICKED.....) can be transferred under the banner.
Write a unique description to each product, if possible.
It is difficult to understand where the button "Add to cart" is. (http://joxi.ru/LmGqlkbSeXWkEA). As a minimum, you can add the border or shadow to it.
It's worth adding a block with recommended or similar products.
You have Online chat but it's not so easy to find it. You should try to change colors: (http://joxi.ru/VrwWL5RFOMPa0r).
The text by the hover can not be seen:(http://joxi.ru/DmB1a3wUwDM5nr).
You should change the order of the Navigation items. As for My Account items and Cart/Checkout , they can be put in the end and replaced by icons.
You have a link to the Instagram but it is empty. It's better when the social networks open in a new tab. Then the buyers will not leave your store.
I would start with making the store more attractive and then I would be engaged in advertising and content.
I just visited your store from their I came to know that you sell Jwellery Type of Product for that you can consider selling through multichannel.This is the good option of earning good revenue.
I know the Walmart marketplaces where you will not need the UPC and you can upload your products and start earning good profit.You can integrate your store with Walmart Marketplace App your all the products and order would be managed.This is good time to integrate as hardly 12 days are left in christmas you would have very good sale on Walmart.
Love the logo you designed, very attracting :D
In my opinion, you have a good design of the page. It conveys a dark and mysterious mood which I believe is your intention. However, there are some things you should consider changing or adding:
Wish you good luck!
I can understand your frustration. I was also having the same pain while I was new in online selling and there was no one to help me out... but for the time being, I have learnt how to sell our products effectively.
Here on your question, I have read all the suggestions and trust me these all are very useful. I agree with all- Arthur, San Peter, & Lilit. I am agreeing with them. But as a seller, I would like to suggest you sell on more platforms. Firstly as per the advice of 'Arthur' make your store like that after then try marketplaces. If you don't have any idea about marketplace then you can contact to any integration partner. They can help you to manage your store with the marketplaces.
Please don't take it as a promotional reply. As I prefer integration partner, therefore, I suggest you the same. These time there are so many marketplaces. You can start with them. Such as Jet, Walmart, Newegg, Sears, Fruugo, Tophatter, Pricefalls, Bonanza etc. For these marketplaces, integrations are also available.
I hope, this will helps you a lot. If you have any query, you can raise here.
Great Thanks !!
Hi, Leah! Maggie, a Shopify Partner here :)
The best way to improve a conversion is to work on getting the backlinks and traffic from the specific places, that attract your target audience. So, you want to get backlinks from platforms that are visited by the buyers of similar products as yours. The best way to deliver it is to invest in the best SEO package performed by experts in the ecommerce world. You can also invest the time to learn it yourself and work on your SEO daily.
Still having a problem with the conversion? Make sure to check this video tutorial: No.1 Reason Your Website Is Not Converting.
Ecommerce Expert at Rock Paper Copy
Even funnier that Shopify is promoting this as the topic of the day haha
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