SEO (Search Engine Optimization) is essentially the process to improve the visibility of your store or site in search engines. If it's higher in the pages like on the front page then its easier to be searched and tends to lead to higher traffic because of the placement in the search page. SEO places emphasis on searches and phrases along with keywords.
ORM (Online Reputation Management) is in essence dealing with the reputation or image of your brand/store online. Its the maintanance of your brand/reputation/or individual itself. So creating or having good positive content on your website/blog/store helps with the brand image, along with having it on your social media pages and external sites that link back to your site (examples of ORM is Social Media, blog, review sites). ORM is helping provide a good image of your store overall instead of focusing on your products or services. It is like having a good reputable place where people will have a good impression when they go or think of your site. Reviews on different sites are an example of ORM that you may not total control over because of the comments that are given from customers about your site, but you can mitigate the negative reviews or questions by answering them or being proactive.
ORM deals with many sites and encompasses the whole ecosystem, whereas SEO is pushing a single domain from search. Having blogs, guest blogs and social media in your site or from other user sites helps with the image and content to push your SEO up or link back to your original site.
So, by having SEO is great but having ORM and placing your content or spilling it onto other sites is good to get others talking about your product/brand which links back to your original site/store. Having a blog in your store is a good way to provide content for customers and keeping up to date. Having social media accounts and linking to your store helps the connection to directly talk to customers.
Some sites if you need additional info:
Hope that helps,
Online Reputation Management (ORM) deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites, etc…
Online Reputation Management is first being mindful of your company’s online brand then building on that brand in the search engines (chances are this is where you are sought for the most) through social media and other websites that produce and disseminate content.
ORM is a term which means Online Reputation Management. Here users can manage its own online reputation using different communities, blogs, news sites and other social media sites for making perfect brand of product and services. Online Reputation Management fits seamlessly within the context of your search engine marketing program. It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, online reputation management (ORM) shields you from the damaging commentary of others.
Online Reputation Management fits seamlessly within the context of your search engine marketing program. It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, online reputation management (ORM) shields you from the damaging commentary of others.
ORM or Online Reputation Management is a must when you want to get further with your web content. It simply means that a digital specialist or agency is working for the greater good of your brand on the Internet. This may include SEO, SMM, PPC campaigns, Google Ads, Maps, On-Page Optimization, etc to boost your traffic, value and trustworthiness when other people are interfering with your product, service and brand. The proper ORM is associated with top-quality website, product and service providing.