One domain, different sub-directories for multiple shops?

New Member
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Hello friends,

We are launching separate shops for DE and UK.

Our SEO voodoo expert has informed us that www.ourcompany.com/uk and www.ourcompany.com/de are preferable to www.ourcompany.de and www.ourcompany.co.uk.

Is this possible given that we have a separate shop instance for each country?

Many thanks in advance!

Pepe

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Hi,

According to my experience, the majority of merchants use DE and UK as sub-domains. Then you don't need several domain names. You will have the following URLs:

de.ourcompany.com and uk.ourcompany.com

No matter what URL you use, you shouldn't forget about
hreflang tags.

Here are several articles where you can find how to use the tags:

  1. Using hreflang tags (https://help.shopify.com/themes/development/internationalizing/using-hreflang-tags) - Shopify article
  2. Use hreflang for language and regional URLs (https://support.google.com/webmasters/answer/189077?hl=en) - specified by Google.

Best,
Arthur

Shopify subject matter expert | Founder at GenovaWebArt | Full-services shopify agency | info@genovawebart.com
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New Member
4 0 0

Thanks, Arthur! 

Unfortunately, SEO voodoo expert also doesn't like e.g. de.ourcompany.com ...

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Shopify Expert
537 24 99

Subdomains are more or less equivalent to 2nd-level domains in terms of SEO. In any case, subfolders aren't possible with Shopify.

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New Member
4 0 0

Thanks, Thomas!

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