A common problem faced by a lot of online stores: high bounce rate. If a visitor to your store lands at a certain page and leaves without interacting/getting into another page, then that counts as a bounce. Which is an afterthought these days, but a high bounce rate means fewer people are making any purchase from your store. It affects your page’s ranking, which will mean lesser traffic unless you're spending on ads to be seen.
You can use Google Analytics to track your bounce rate. Keeping in mind that it should be in your best interest to reduce bounce rate, here are some tactics to reduce it. And it goes without saying: lower bounce rate = higher conversions!
1. Optimize product pages for SEO
2. Improve Landing Page Aesthetic and Quality
3. More Streamlined Shopping Experience
4. Building Confidence using Social Proof.
You can read more about it here: https://getmodemagic.com/reduce-bounce-rate-on-your-shopify-store-to-increase-sales/
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Like other digital analytic metrics, bounce rate is crucial to online business. The bounce rate shows the percentage of visitors viewing a page and leaving. A high bounce percentage claims that visitors viewed only a piece of content were not forced to view more and exited the site.